Fugly is in!

My exploration questioned whether “fugly” is now fashionable, examining how Crocs have become a medium for self-expression and individuality

A key focus of my project was the emergence of the cowboy boot Crocs—a bold amalgamation of two iconic styles that epitomizes fashion irony. These shoes feature the familiar Croc silhouette infused with cowboy aesthetics, complete with a signature texture, metallic embroidery, spinning spurs, and whimsical Jibbitz charms. This juxtaposition of Crocs, known for their comfort and casualness, with the structured, traditional form of cowboy boots creates a striking commentary on contemporary fashion.

Throughout the project, I engaged in research that analyzed consumer perceptions of Crocs and their rise in popularity. I examined how wearing these “fugly” shoes ironically transforms them into intentional statements of individuality. By embracing the absurdity of fashion, wearers can challenge conventional standards, allowing for a playful redefinition of style.

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ALL NATURAL

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SCREAMING INTO THE VOID